Project manager and paid media buyer
About Me.
Hello! My name is Guya, and for the past six years I’ve been building my career in the digital marketing field.
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I started as a freelancer and later collaborated with digital and creative agencies in my hometown, Naples. Today, I'm based in Amsterdam, expanding my international network and taking on new challenges to grow both personally and professionally.
Over the years I’ve supported companies from different industries on a variety of projects, an experience that helped me sharpen my skills and define my focus. My core roles are Project Manager and Paid Media Buyer.
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As a Project Manager, I design tailored digital communication strategies and coordinate teams to bring ideas to life in line with brand goals.
As a Paid Media Buyer, I craft advertising strategies aligned with business objectives, oversee the creation of content, and manage campaigns across platforms such as Meta, Google, and TikTok.
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This combination of strategy, organization, and execution allows me to create digital solutions that generate real impact for the companies I collaborate with.
Technical Skills
Digital Strategy Project Management Social Media Strategy
Paid Media Buying DATA Analysis Copy Writing
Content Production and Stragey UI/UX
Personal Skills
Team Worker Fast Learner Passionate Strong Communicator
Problem Solver Empathetic Highly Adaptable Attentive Listener
Work experience
2019 - ongoing
Project manager - Digital Strategist - Paid Media Buyer
As a Project Manager and Paid Media Buyer, I help companies leverage digital communication to achieve their goals. In my project management role, I design customized digital communication plans and coordinate team members according to the brand’s needs and strategy. As a Paid Media Buyer, I design advertising strategies aligned with business objectives, oversee the creation of ad content, and manage advertising campaigns across platforms such as Meta, Google, and TikTok.
01.2022 - 12.2022
Social Media Strategist and Paid Media Buyer
During my collaboration with Bread and Network, I contributed to designing social media strategies that created value for the agency’s clients.
As a Project Manager, I coordinated a multidisciplinary team including a social media manager, copywriter, graphic designer, video maker, and web designer. I also oversaw advertising activities across platforms such as Meta, Google, and TikTok.
Bread and Network is a communication agency serving companies from diverse industries, which gave me the opportunity to gain valuable experience and further strengthen my versatility.
09.2021 - 12.2021
Social Media Manager and Paid Media Buyer
During my brief tenure at Lhab Creativo, I served as both the Social Media Manager and Paid Media Buyer. My responsibilities included managing our clients' social media communications, coordinating the work of a team that included a graphic designer, video maker, and copywriter, and structuring and managing advertising as needed for the digital media strategy. The reason for the short duration of my employment was the uninspiring and unorganized work environment, which led me to seek opportunities elsewhere.
My education
2021
2016 - 2019
Ilas
Master in social media and web marketing
Università Suor'Orsola Benincasa
Degree in public and enterprise communication
My interests
I'm deeply passionate about my work. I love art in all its forms, especially fashion and music, which are continuous sources of inspiration for me.
Traveling is a major passion; by exploring new cultures, I enrich my worldview and deepen my understanding of people. I believe that people and their behaviors fundamentally define effective communication.
I love challenges and compete to achieve my goals, finding satisfaction in overcoming obstacles and celebrating every success, big or small.
Languages
01.
Italian
mothertongue
02.
English
03.
Spanish