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Project manager and paid media buyer
Russo Capri
Project Type /
Digital strategy, Paid Media Strategy, UX counseling, Copywriting
Date /
On going
Collaborations /
Veronica Carmen Massa
Web Site /
Social Media /
Digitalization of a Timeless Luxury Boutique.
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As a digital strategist and paid media buyer, I led the digitalization process of the Russo Capri boutique. The primary goal was to consolidate the presence of the luxury retail in the market, maximizing advertising ROI. Through a digital marketing strategy on platforms like Meta, we enhanced online visibility, implemented social media marketing strategies, and improved the customer experience. The result was a significant increase in online sales,
prominently positioning the company in the industry.
Goals achieved.
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