Project manager and paid media buyer
Effemme Exclusive Lab
Project Type /
Digital strategy, Paid media strategy, UX counseling, Content strategy and content production, Copywriting, Mail marketing counseling, Data Analysis
Date /
On going
Collaborations /
Effemme Exclusive Lab
Web Site /
Social Media /
Boost to the online presence strategy for Effemme Exclusive Lab.
A streetwear clothing brand with a solid fan base that needed to improve its visibility. I structured a strategy that combined organic and advertising tactics on social media. Through thorough research, I identified new target audience segments and implemented targeted content. Advertising activities were optimized to maximize engagement, thus increasing traffic to the e-commerce site. The result was a significant increase in the conversion rate and an expansion of the customer base.
Goals achieved
+138%
Revenues generated
in one year
6.48
Maximum ROAS achieved
off the most recent campaigns
6.5%
Maximum Meta ADS campaign's CTR
210k
Ecommerce sessions in
one year
