Effemme Exclusive Lab

Project Type /

Digital strategy, Paid media strategy, UX counseling, Content strategy and content production, Copywriting, Mail marketing counseling, Data Analysis

Date /

On going

Collaborations /

Effemme Exclusive Lab

Boost to the online presence strategy for Effemme Exclusive Lab.

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A streetwear clothing brand with a solid fan base that needed to improve its visibility. I structured a strategy that combined organic and advertising tactics on social media. Through thorough research, I identified new target audience segments and implemented targeted content. Advertising activities were optimized to maximize engagement, thus increasing traffic to the e-commerce site. The result was a significant increase in the conversion rate and an expansion of the customer base.